American Research Group, Inc.

 

2016 US Presidential Election Pollster Ratings

 

The following table lists the accuracy of pollsters in the November 8, 2016 US Presidential election using the measure of polling accuracy proposed by Martin, Traugott, and Kennedy.

An accuracy measure of 0.00 indicates that the odds ratio of the survey results matches the odds ratio of the actual results (the closer to 0.00, the better).

 

2016 Presidential Election
Clinton Trump Odds
Ratio
Accuracy
Rasmussen 45% 43% 1.00 0.00 
UPI/CVOTER 49% 46% 1.02 0.02 
CBS/NY Times 45% 42% 1.02 0.02 
Politico/Morning Consult 45% 42% 1.02 0.02 
McClatchy/Marist 44% 43% 0.98 -0.02 
Bloomberg/Selzer 44% 41% 1.03 0.03 
Reuters/Ipsos 42% 39% 1.03 0.03 
Fox News 48% 44% 1.04 0.04 
Boston Herald/Franklin Pierce/RKM 48% 44% 1.04 0.04 
Angus Reid 48% 44% 1.04 0.04 
ABC/Washington Post 47% 43% 1.05 0.04 
Gravis Marketing 47% 43% 1.05 0.04*
Economist/YouGov 45% 41% 1.05 0.05 
CBS News 45% 41% 1.05 0.05 
Insights West 45% 41% 1.05 0.05 
NBC/WSJ 44% 40% 1.05 0.05 
Times-Picayune/Lucid 45% 40% 1.08 0.07 
Monmouth 50% 44% 1.09 0.08 
NBC/SurveyMonkey 47% 41% 1.10 0.09*
IBD/TIPP 43% 45% 0.91 -0.09 
Pew 46% 40% 1.10 0.10 
LA Times/USC 44% 47% 0.89 -0.12*
USA Today/Suffolk 49% 39% 1.20 0.18*
CNBC/Hart/POS 43% 33% 1.25 0.22*
Saint Leo University 45% 34% 1.27 0.24*
Actual 48.18% 46.09%

 

*The accuracy measures for the Gravis Marketing poll (sample size of 16,639), the USA Today/Suffolk poll (sample size of 1,000), the Saint Leo University poll (sample size of 1,050), the NBC/SurveyMonkey poll (sample size of 70,194), the CNBC/Hart/Public Opinion Strategies poll (sample size of 804), and the LA Times/USC poll (sample size of 2,972) fall outside the 95% confidence intervals.

The accuracy measures for the other 19 polls fall within the 95% confidence intervals.

The average absolute accuracy for all polls in 2016 is 0.070. The median absolute accuracy for all polls in 2016 is 0.049. The average absolute accuracy for the 19 polls in 2016 where the accuracy measures fall within the respective 95% confidence intervals is 0.045.

The average absolute accuracy for all polls in the 2012 presidential election was 0.055. Three polls in 2012 had accuracy measures fall outside the 95% confidence intervals (YouGov, Rasmussen, and Gallup).

The average absolute accuracy for all polls in the 2008 presidential election was 0.037. None of the polls in 2008 had accuracy measures outiside of the 95% confidence intervals.

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