American Research Group, Inc.

 

2024 Wisconsin Presidential Election Pollster Ratings

 

The following table lists the preliminary accuracy of pollsters in the November 5, 2024 presidential election in Wisconsin using the measure of polling accuracy proposed by Martin, Traugott, and Kennedy.

An accuracy measure of 0.00 indicates that the odds ratio of the survey results matches the odds ratio of the actual results (the closer to 0.00, the better). An accuracy measure with a positive value indicates that the survey overstated support for Donald Trump. An accuracy measure with a negative value indicates that the survey overstated support for Kamala Harris.

 

2024 President - Wisconsin
Trump Harris Odds
Ratio
Accuracy
AtlasIntel 50% 49% 1.00 0.00 
Insider Advantage 49% 48% 1.00 0.00 
Suffolk 48% 47% 1.00 0.00 
Emerson 49% 49% 0.98 -0.02 
Morning Consult 48% 48% 0.98 -0.02 
Echelon Insights 49% 49% 0.98 -0.02 
Quinnipiac 48% 48% 0.98 -0.02 
Aaru** 49.86% 50.14% 0.98 -0.02 
Marquette 49% 50% 0.96 -0.04 
FAU/Mainstreet 48% 49% 0.96 -0.04 
Trafalgar 47% 48% 0.96 -0.04 
Redfield & Wilton 47% 48% 0.96 -0.04 
Marist 48% 50% 0.94 -0.06 
NYT/Siena 47% 49% 0.94 -0.06 
Research Co 46% 49% 0.92 -0.08 
The Times UK 45% 49% 0.90 -0.10 
CNN 45% 51% 0.87 -0.14 
Actual 49.60% 48.74%

 
**Aaru created AI agents to act as voters to make predictions in seven states.

The accuracy measures for all 17 polls fall within the 95% confidence intervals.

The average absolute accuracy for all polls is 0.041.

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