American Research Group, Inc.

 

2012 South Carolina Republican Presidential Primary Pollster Ratings

 

The following table lists the accuracy of pollsters in the January 21, 2012 South Carolina Republican Presidential primary using the measure of polling accuracy proposed by Martin, Traugott, and Kennedy.

 

An accuracy measure of 0.00 indicates that the odds ratio of the survey results matches the odds ratio of the actual results (the closer to 0.00, the better).

 

2012 SC Republican Presidential Primary
Gingrich Romney Odds
Ratio
Accuracy
ARG 40% 26% 1.06 0.05 
PPP 37% 28% 0.91 -0.10 
Clemson 32% 26% 0.84 -0.17 
We Ask America 32% 28% 0.78 -0.24*
YouGov/Polimetrix 33% 29% 0.78 -0.25 
InsiderAdvantage 32% 29% 0.76 -0.28*
Rasmussen 33% 31% 0.73 -0.31*
Politico/Tarrance 30% 37% 0.56 -0.59*
NBC/Marist 24% 34% 0.48 -0.72*
CNN/Time 23% 33% 0.48 -0.74*
Monmouth/SUSA 22% 33% 0.46 -0.78*
IPSOS/Reuters 12% 37% 0.22 -1.50*
Actual 40.5% 27.8%

 

There are no differences in the accuracy measures for the ARG, PPP, Clemson, We Ask America, YouGov/Polimetrix, InsiderAdvantage, and the Rasmussen polls at the 95% confidence interval.

As noted below, however, the accuracy measures for the We Ask America, InsiderAdvantage, and Rasmussen polls fall outside of their respective 95% confidence intervals. The larger sample sizes for these polls (988 for We Ask America, 718 for InsiderAdvantage, and 750 for Rasmussen) did not increase their accuracy measures.

The accuracy measures for the ARG and PPP polls differ from the accuracy measures of the Politico/Tarrance, NBC/Marist, CNN/Time, Monmouth/SUSA, and the IPSOS/Reuters polls at the 95% confidence level.

* The accuracy measures for the We Ask America, InsiderAdvantage, Rasmussen, Politico/Tarrance, NBC/Marist, CNN/Time, Monmouth/SUSA, and the IPSOS/Reuters polls fall outside the 95% confidence intervals.

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