American Research Group, Inc.

 

2012 New Hampshire Republican Presidential Primary Pollster Ratings

 

The following table lists the accuracy of pollsters in the January 10, 2012 New Hampshire Republican Presidential primary using the measure of polling accuracy proposed by Martin, Traugott, and Kennedy.

The order of finish in New Hampshire was Mitt Romney 39.4%, Ron Paul 22.8%, Jon Huntsman 16.8%, Rick Santorum 9.4% (23,312 votes), and Newt Gingrich 9.4% (23,174 votes).

An accuracy measure of 0.00 indicates that the odds ratio of the survey results matches the odds ratio of the actual results (the closer to 0.00, the better).

 

2012 NH Republican Presidential Primary
Romney Paul Odds
Ratio
Accuracy
Washington Times/
JZ Analytics
38% 24% 0.92 -0.09*
NBC/Marist 42% 22% 1.10 0.10*
PPP 35% 18% 1.13 0.12 
Suffolk 37% 18% 1.19 0.17 
ARG 37% 17% 1.26 0.23 
Rasmussen 37% 17% 1.26 0.23 
WMUR/UNH 41% 17% 1.40 0.33*
Actual 39.4% 22.8%

 

The accuracy measures for all seven polls fall within the 95% confidence intervals. Also, there are no differences between pollsters at the 95% confidence interval.

* The accuracy measures for the Washington Times/JZ Analytics survey, the NBC/Marist survey, and the WMUR/UNH survey in the match-up between Romney and Huntsman fall outside the 95% confidence intervals.

Unlike the Washington Times/JZ Analytics and the NBC/Marist surveys, the WMUR/UNH survey has the distinction of having the lowest accuracy of all seven polls in the Romney/Paul match-up and having its accuracy measure for the Romney/Huntsman match-up fall outside the 95% confidence interval.

If Suffolk University stopped its daily tracking with the January 7-8 survey (Romney 33%, Paul 20%, Huntsman 13%), it would have been the most accurate survey in the Romney/Paul match-up (odds ratio of 0.95 and an accuracy measure of -0.05). Its accuracy measure in the Romney/Huntsman match-up, however, would have moved from first place to third place.

 

These are accuracy measures for the Romney/Huntsman match-up.

 

2012 NH Republican Presidential Primary
Romney Huntsman Odds
Ratio
Accuracy
Suffolk 37% 16% 0.99 -0.01 
Rasmussen 37% 15% 1.05 0.05 
PPP 35% 16% 0.93 -0.07 
ARG 37% 18% 0.88 -0.13 
WMUR/UNH 41% 11% 1.59 0.46*
NBC/Marist 42% 9% 1.99 0.69*
Washington Times/
JZ Analytics
38% 8% 2.03 0.71*
Actual 39.4% 16.8%

 

There are differences between the accuracy measures for the Suffolk, PPP, and ARG surveys and the WMUR/UNH, NBC/Marist, and Washington Times/JZ Analytics surveys at the 95% confidence level. There are no differences between the accuracy measures for the Rasmussen, the WMUR/UNH, NBC/Marist, and Washington Times/JZ Analytics surveys at the 95% confidence level. And there are no differences between the Suffolk, Rasmussen, PPP, and ARG surveys at the 95% confidence level.

* The accuracy measures for the Washington Times/JZ Analytics survey, the NBC/Marist survey, and the WMUR/UNH survey in the match-up between Romney and Huntsman fall outside the 95% confidence intervals.

 

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