American Research Group, Inc.

 

2012 Iowa Republican Presidential Caucus Pollster Ratings

 

The following table lists the average accuracy of pollsters in the January 3, 2012 Iowa Republican Presidential Caucus using the measure of polling accuracy proposed by Martin, Traugott, and Kennedy. Because of the close finish, three ballot match-ups were used to determine the average accuracy - Romney/Santorum, Romney/Paul, and Santorum/Paul.

 

2012 Iowa Republican Presidential Caucus
Average
Accuracy
Public Policy Polling (PPP) 0.16
American Research Group (ARG) 0.21
Insider Advantage 0.22
We Ask America 0.27
Rasmussen 0.30
CNN/Time 0.30
NBC/Marist 0.30
Des Moines Register 0.35

There are no differences at the 95% confidence interval between pollsters, however:

  • The Public Policy Polling survey was the only survey to incorrectly show Ron Paul, the third place finisher, as the winner.
  • The accuracy measures for the Romney/Santorum and the Santorum/Paul match-ups in the Des Moines Register survey fall outside the 95% confidence intervals.
  • The accuracy measures for the Romney/Santorum and the Romney/Paul match-ups in the We Ask America survey fall outside the 95% confidence intervals.
  • The accuracy measure for the Santorum/Paul match-up in the Rasmussen survey falls outside the 95% confidence interval.

 

The following tables show the accuracy measures by candidate match-up.

 

2012 Iowa Republican Presidential Caucus
Romney Santorum Odds
Ratio
Accuracy
PPP 19% 18% 1.05 0.05
Insider Advantage 23% 18% 1.27 0.24
ARG 22% 16% 1.37 0.31
We Ask America 24% 17% 1.41 0.34
Rasmussen 23% 16% 1.43 0.36
CNN/Time 25% 16% 1.56 0.44
NBC/Marist 22% 14% 1.57 0.45
Des Moines Register 24% 15% 1.59 0.47
Actual 24.6% 24.5%

 

The accuracy measures for the Des Moines Register survey and the We Ask America survey fall outside the 95% confidence intervals.

 

2012 Iowa Republican Presidential Caucus
Romney Paul Odds
Ratio
Accuracy
NBC/Marist 22% 19% 1.01 0.01
CNN/Time 25% 22% 0.99 -0.01
Des Moines Register 24% 22% 0.95 -0.05
Insider Advantage 23% 22% 0.91 -0.09
Rasmussen 23% 22% 0.91 -0.09
ARG 22% 17% 1.13 0.12
PPP 19% 20% 0.83 -0.19
We Ask America 24% 14% 1.49 0.40
Actual 24.6% 21.4%

 

The accuracy measure for the We Ask America survey falls outside the 95% confidence interval.

 

2012 Iowa Republican Presidential Caucus
Santorum Paul Odds
Ratio
Accuracy
We Ask America 17% 14% 1.06 0.06
ARG 16% 17% 0.82 -0.20
PPP 18% 20% 0.79 -0.24
Insider Advantage 18% 22% 0.71 -0.34
NBC/Marist 14% 19% 0.64 -0.44
Rasmussen 16% 22% 0.64 -0.45
CNN/Time 16% 22% 0.64 -0.45
Des Moines Register 15% 22% 0.60 -0.52
Actual 24.5% 21.4%

 

The accuracy measures for the Des Moines Register survey and the Rasmussen survey fall outside the 95% confidence intervals.

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