American Research Group, Inc.

 

2012 Georgia Republican Presidential Primary Pollster Ratings

 

The following table lists the accuracy of pollsters in the March 6, 2012 Georgia Republican Presidential primary using the measure of polling accuracy proposed by Martin, Traugott, and Kennedy.

 

An accuracy measure of 0.00 indicates that the odds ratio of the survey results matches the odds ratio of the actual results (the closer to 0.00, the better).

 

2012 Georgia Republican Presidential Primary
Gingrich Romney Odds
Ratio
Accuracy
ARG 44% 24% 1.01 0.01 
Landmark 44% 23% 1.05 0.05 
PPP 47% 27% 1.07 0.07 
CNN 47% 24% 1.07 0.07 
SUSA 39% 23% 0.93 -0.07 
Mason-Dixon 38% 24% 0.87 -0.14 
Insider Advantage 47% 21% 1.23 0.21 
Rasmussen 37% 27% 0.75 -0.29*
YouGov 36% 32% 0.62 -0.48*
Actual 47.2% 25.9%

 

The accuracy measures for the Landmark, PPP, CNN, and Insider Advantage polls differ from the accuracy measure for the YouGov poll at the 95% confidence interval.

* The accuracy measures for the Rasmussen and the YouGov polls fall outside the 95% confidence intervals.

 

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