American Research Group, Inc.

 

2008 US Presidential Election Pollster Ratings

 

The following table lists the accuracy of pollsters in the November 4, 2008 US Presidential election using the measure of polling accuracy proposed by Martin, Traugott, and Kennedy.

An accuracy measure of 0.000 indicates that the odds ratio of the survey results matches the odds ratio of the actual results (the closer to 0.000, the better).

 

2008 Presidential Election
Obama McCain Odds
Ratio
Accuracy
Fox News 50% 43% 1.00 0.003
CNN 53% 46% 0.99 -0.006
McClatchy/Ipsos 53% 46% 0.99 -0.006
ARG 53% 45% 1.02 0.016
IBD 52% 44% 1.02 0.019
Harris Interactive 52% 44% 1.02 0.019
YouGov 51% 45% 0.98 -0.022
NBC/WSJ 51% 43% 1.02 0.023
Rasmussen 52% 46% 0.98 -0.025
Pew 52% 46% 0.98 -0.025
ABC News 53% 44% 1.04 0.039
Democracy Corps 53% 44% 1.04 0.039
GWU 49% 44% 0.96 -0.040
Hotline 50% 45% 0.96 -0.042
Marist 52% 43% 1.04 0.042
Daily Kos 51% 46% 0.96 -0.044
GWU-D 52% 47% 0.95 -0.046
CBS News 51% 42% 1.05 0.047
Gallup/USA Today 55% 44% 1.08 0.076
Zogby 54% 43% 1.08 0.080
GWU-R 50% 48% 0.90 -0.107
Actual 52.92% 45.66%

 

The accuracy measures for all nineteen polls fall within the 95% confidence intervals. There are no differences between pollsters at the 95% confidence interval except for the Gallup/USA Today poll and the YouGov poll. Both polls had large sample sizes - the Gallup/USA Today poll had 2,472 interviews and the YouGov poll had 31,148 interviews.

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